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| NBA
FIT Week to be held in the Philippines for the first time to promote
Health and Fitness (07/30/2010) |
| MANILA, July 30, 2010 – The first-ever NBA FIT Week in the Philippines will take place from Aug. 6 to 15 in Manila, the National Basketball Association (NBA) announced today. The nine-day event will be the largest NBA FIT program ever conducted in Southeast Asia. NBA FIT, an initiative under the NBA Cares umbrella, is the league's comprehensive health and wellness program that encourages physical activity and healthy living for children and families through programs, events, and products. NBA FIT Week in Manila will feature Miami HEAT Filipino-American Head Coach Erik Spoelstra. Spoelstra, an NBA FIT team member, will be joined by his assistant coach David Fizdale, along with celebrity athletes and local health, fitness, and wellness experts. The NBA will conduct the following events during NBA FIT Week in Manila: NBA FIT Clinics –Fans can participate in free fitness and basketball activities such as cardio and kickboxing classes, bollywood dance classes, urban fitness training, and two time-based basketball and fitness competitions: the NBA FIT Challenge and Dribble Dish & Swish. Fans can also learn valuable tips on nutrition, hydration and healthy choices from renowned experts or receive health and BMI checks and nutritional counseling on-site. NBA FIT Clinics will be held at the SM North EDSA Annex on Aug. 7 and 8, at Far Eastern University (FEU) and De La Salle University (DLSU) on Aug. 10, and at the SM Mall of Asia Music Hall on Aug. 15. Registration is free at event venues. Registration is on-site and all events and activities are free of charge. NBA FIT Development Camp – Coach Spoelstra will host a one-day NBA-style training camp for some of the country’s top men’s and women’s basketball players on Aug. 11. The top 80 prospects, selected by the University Athletic Association of the Philippines (UAAP) will learn the latest NBA techniques and fitness training and will take part in advanced hydration “sweat tests” and tailored nutrition seminars. Local basketball coaches, athletic trainers and members of the media will be invited to observe the camp. NBA FIT Fun Run – An NBA FIT Fun Run, co-organized by RunRio, will take place on Aug. 14 with 3K, 5K and 10K distances. It is open to participants of all ages and a total of 2,000 spots are available on a first-come, first-serve basis. Registration will be held at RUNNR, Bonifacio High Street at The Fort, and at Fitness First, SM Mall of Asia branch. Spoelstra and his staff will also bring the NBA FIT message to the youth through basketball and fitness clinics in San Pablo, Laguna and in Metro Manila. “Filipino NBA fans are extremely passionate about the league and this program will provide them with an authentic NBA experience in their own backyard,” said NBA Senior Vice President and Managing Director of NBA Asia Scott Levy. “We thank our partners for their enormous support and look forward to joining them in promoting the importance of health and fitness to Filipino youth.” “NBA FIT is a terrific program and I am excited to return to the Philippines to promote the importance of healthy living to Filipino children and their families,” said Spoelstra. “Basketball is such a huge part of my life and giving back to our community is meaningful to me. Being able to combine basketball and my heritage gives me great pride.” Gatorade will be the Official Sports Drink of NBA FIT. Community partners such as the Food and Nutrition Research Institute (FNRI), UNICEF, and the UAAP are also endorsing the program. About the NBA The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2009-10 season, NBA games will reach 215 countries and territories in 41 languages. The league’s worldwide reach is also displayed in the 79 international players from 35 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $140 million to charity, provided more than 1.1 million hours of hands-on service to communities around the world, and created more than 484 places where kids and families can live, learn, or play, including 85 places in 21 countries on five continents internationally. Media Contacts: NBA Asia
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